IRL. Claim your business
A café owner helping a customer at the counter

Meet your nextregular.

IRL brings nearby people through your door, shows who came back, and only charges for real visits.

Starting in Chicago. No setup fee. No POS integration.

Golden Hour Coffee $10 first-visit offer
Live
33new customers
18came back
Measured sales $1,240

No upfront cost. Start without a new budget.

Nothing new at checkout. Your staff keeps doing their thing.

Pay for visits. Not clicks, views, or crossed fingers.

More people in.More reasons to come back.

See who wants to go, who visits, and who comes back.

486want to go

See who wants to visit.

Know how many people save your place before they walk in.

33first-time visits

Bring in first-timers.

Give nearby people a reason to try you.

18repeat visits

Bring them back.

Give first-timers a reason to return and become regulars.

What ownersare seeing.

“I can finally see the second visit. Thirty-three people tried us from one offer — eighteen have already been back.”

DR
Dana ReyesGolden Hour Coffee · River North
$1,240measured sales · first-visit offer

“We pointed the offer at slow weeknights. Now I can see exactly which sales came from it.”

LM
Lucía MarisolMarisol on Randolph · West Loop
$2,180attributed sales · weeknight run

“Nine people came in on a trial pass. Six bought memberships. That answers the ad-budget question for me.”

AB
Andre BooneForge Strength Club · River North
6new members · from 9 trial visits

Know whatworked.

See attributed visits, not clicks. IRL shows incremental visits and sales.

Campaign result Complete
Customers with the offer 31.6%
Control group 11.1%
+20.5 pts more customers visited

Where your next$500 goes.

Most local marketing sells attention. IRL charges for visits.

Search ads Delivery apps IRL
You pay for Clicks and impressions A cut of every order Verified visits
When it works Traffic goes up, somewhere Orders come in, minus 20–30% Full-price customers at your counter
When it doesn’t The budget is spent anyway You wait You pay nothing
The customer belongs to The ad platform The marketplace You
Proof it worked Click reports Order totals Visits and sales vs. a control group

Your customers.Your front door.

People discover you through IRL, then visit and pay like normal. You own the experience, not rent it from a marketplace.

SC
Soloway CoffeeRiver North · 11 visits
Loved
MR
Marisol on RandolphWest Loop · 3 visits
Loved
K&K
Kite & Key BooksGold Coast · Want to go
Saved

Your neighbors arealready on IRL.

Members save places they want to try before they ever walk in. Claim your business to see who’s waiting near you.

1,847 members within a mile of River North
4,180visits verified last month
Coffeemost-loved category
Claim your business

No extra work for staff.

Do I need to connect my POS?

No. IRL verifies eligible visits through the customer’s own linked card account, so there is no register integration or staff workflow.

What will my staff need to do?

Nothing at checkout. Customers pay as usual, and IRL handles eligible rewards after the transaction is recognized.

What customer data can I see?

Aggregate business insights, not individual purchase histories. IRL is designed to show useful audience counts and campaign outcomes without exposing private member activity.

What does it cost?

There’s no upfront cost. Businesses pay when an eligible offer is redeemed—not for impressions or unused inventory.

Do I keep the customer relationship?

Yes. IRL sends people to your business, where they pay normally and experience your brand. We are not a marketplace or ordering layer.

Is there a contract?

No. IRL is month to month. Campaigns are capped runs you approve in advance, and a run that doesn’t drive visits doesn’t get billed.